Popalong
Popalong is a foodtruck born out of the teamwork of Weckerly’s and Lil’ Pop Shop - both Philadelphia staples for summer treats. The branding is a upbeat representation of their fun, thoughtful approach to fresh and unusual but always delicious flavor combinations. The truck is wrapped in bright isometric ice cream sandwiches and popsicles to catch everyone’s eyes as it rolls down the Philly streets.
BRAND IDENTITY | 2021
Creative Direction | Photography: Mike Smith
2021